If Your Brand Were a Situationship…
We need to talk about something…
Something messy.
Something chaotic.
Something that’s probably happening in your business right now:
Your brand might be a situationship.
Yep. You read that right.
🚩 It’s inconsistent.
🚩 It’s sending mixed signals.
🚩 It only shows up when it feels like it.
🚩 And deep down, you know it’s not working—but you’re still hanging on.
Honestly? If your brand had a dating profile, it would say:
“Emotionally unavailable but still wants attention.”
Let’s break it down.
1. It’s giving “what are we?” energy.
You know the type.
They flirt, they vibe, they ghost.
Your brand’s doing the same.
You’ve got a luxury look with bargain bin prices.
Your IG voice is cheeky, but your website reads like a government document.
Your offers are kinda clear—but not really.
And your audience? They’re confused.
They don’t know who you are.
They don’t know what you do.
They don’t know if they should invest, wait, or run.
Fix it:
Get crystal clear on your messaging, visuals, and tone—and make sure they’re all on the same page. If your brand were a person, it should feel like the same person everywhere.
2. You’re ghosting them. Again.
You showed up for three weeks straight.
Posted stories. Launched a freebie. Even wrote an email (gasp).
Then you disappeared for a month.
No explanation. No follow-up.
Just a content blackout while you spiral behind the scenes.
Sound familiar?
👻 Ghosting your audience kills momentum.
And no, batching 17 posts and disappearing isn’t a strategy.
Fix it:
You don’t have to be online 24/7. But you do have to be consistent.
Build trust by showing up in a way that feels sustainable—then actually follow through.
3. You’re giving “I’m chill, but please love me” vibes.
You say you don’t care about likes…
But secretly you’re watching the numbers.
You’re not asking for the sale, because you don’t want to seem pushy.
You’re downplaying your wins, afraid of being “too much.”
Let’s call it what it is: brand insecurity.
You’re trying to play it cool.
But it comes off as unclear, unsure, and a little thirsty.
Fix it:
Confident brands convert.
Ask for the sale. Share your opinion. Brag a little.
People love working with someone who owns it.
4. You’ve edited out all your personality.
You used to have a vibe.
Maybe even a little chaos (the fun kind).
But now your brand is beige. Safe. Predictable.
Because somewhere along the way, you decided sounding “professional” meant being boring.
And now your brand is so polished it doesn’t even sound like you anymore.
Fix it:
Your quirks are your superpower.
Bring back the sass. The sarcasm. The inside jokes.
Let your audience actually feel something when they interact with your brand.
5. There’s no clarity, no commitment, and no direction.
In other words:
It’s not them. It’s you. 😬
If your audience doesn’t know what you offer, who you help, or how to work with you…
You don’t have a brand.
You have a situationship.
And trust me, no one wants to invest in confusion.
Fix it:
Clear offers
Bold positioning
Strong visual identity
A voice that actually sounds like someone they’d want to hang out with (and pay)
Final Thoughts
If your brand were a person… would you date it?
Or would you be texting your friends like,
“Honestly I don’t know what’s going on. Sometimes it’s amazing. But also… it’s ghosting me??”
Look, I get it.
Branding is emotional.
It’s hard to see your own blind spots when you’re in it.
But your business deserves a real relationship—not something that leaves your audience on read.
Brands that grow? They’re clear. They’re consistent. They’re confident.
They don’t ghost. They don’t waffle. They don’t beg.
They own the room.
And if yours isn’t quite there yet?
I can help.
📩 Book your free discovery call here
🎨 Explore my branding + design offers
Because this isn’t just about logos and fonts.
This is about creating a brand people actually want to commit to.
Burn the beige (and the ghosting),
