Your Brand Isn’t Too Much. It’s Just in the Wrong Room.
You know that moment when you walk into a room and feel like you're taking up too much space?
Like your ideas are too bold, your colours are too bright, your vibe is too loud — and suddenly, you find yourself shrinking to fit the tone of the room rather than owning the energy you brought in?
Yeah. Your brand feels that too.
But here's the truth no one tells you when you're knee-deep in Canva chaos, diluting your brand to be more “palatable”:
Your brand isn’t too much. It’s just in the wrong damn room.
Let’s unpack it.
You didn’t start a business to blend in.
You didn’t build your brand to be beige.
You sure as hell didn’t pour your soul into this thing only to be told to “tone it down” by someone who’s never had the guts to stand out.
And yet — so many entrepreneurs water down their brand personality to fit some imaginary standard of “professional” or “acceptable.”
💡 Spoiler: If your brand is constantly code-switching for every audience, platform, or trend… you’re not building a brand. You’re performing one.
You don’t need to be less.
You need to get in front of people who get it.
You need to be in rooms that crave the kind of presence you bring. Audiences who are drawn to your boldness, not confused by it. Clients who don’t need you to “prove” your worth — because they already know it when they feel it.
Your brand isn’t too colourful.
It’s not too loud, too cheeky, too sassy, too weird, too woo, too polished, too pop-culture-coded.
✨ It’s too you to be wasted on the wrong crowd.
So what happens when you try to shrink it?
You create visuals that feel “safe.”
You write copy that sounds like everyone else.
You post content that doesn’t land because it doesn’t feel like you.
And you end up wondering why no one is biting. Why the engagement is low. Why your dream clients are flocking to brands that seem bolder, cooler, freer.
Hint: They’re not better than you.
They just gave themselves permission to show up, fully expressed.
The “right room” feels different.
It feels like ease. Like alignment. Like finally exhaling after holding your brand voice in for too long.
It feels like someone saying “this is exactly what I’ve been looking for” without you having to justify a single choice.
That’s what happens when your brand finally lands in the hands of the right people.
No more explaining. No more apologising. Just resonance.
Here’s how to know you’re in the wrong room:
You feel resistance every time you try to post.
You keep second-guessing your visuals, your voice, your message.
You’re attracting clients who don’t get your work.
You’re burnt out from branding for approval, not authenticity.
You’re bored of your own content — and if you’re bored, they’re scrolling.
If any of these hit? Babe, you’re not the problem. Your environment is.
So how do you change rooms?
🔮 Revisit your brand strategy.
Are you clear on who you’re talking to, what you stand for, and how you want to make people feel? If not, it’s time to realign.
🎯 Audit your visual identity.
Do your colours, fonts, logos, and vibe match your message — or are they just what you thought would perform well?
🔥 Speak like you mean it.
Drop the corporate-speak and Pinterest parroting. Say it in your voice. Say it in a way that only you can.
💋 Stop trying to please people who were never going to buy.
Focus on the people who light up when you go all in.
Final word?
The brands that become magnetic aren’t the ones that tried to fit in.
They’re the ones who created their own table and turned it into a damn movement.
So no — your brand isn’t too much.
It’s powerful. It’s unforgettable. And it’s just been hanging out with the wrong people for too long.
Go be too much — in the right room.