3 Biggest Myths About Brand Design – Here’s the Real Deal
Let’s be honest: there’s a lot of noise out there when it comes to brand design.
Everyone and their Pinterest board seems to have an opinion about what makes a brand “work.” You’ve probably heard the usual suspects: Keep it timeless. Make sure your logo pops. Try to appeal to as many people as possible.
Yeah, no.
If you want your brand to be more than just a pretty Instagram feed—if you want it to be memorable, profitable, and built to scale—you’re going to have to unlearn a few things.
So let’s clear the air and dive into the 3 biggest myths about brand design—the kind that sound right on paper but actually sabotage your growth in practice.
❌ MYTH #1: “Your brand should be timeless.”
Ah yes, the ol’ “timeless” trap. This one sounds wise, doesn’t it? Like you’re making a long-term investment that will never need to change.
But here’s the truth: “Timeless” often ends up meaning “safe,” and safe is the fastest road to forgettable.
Here’s what happens when you try to make your brand timeless:
You strip away your quirks.
You round out your edges.
You water down your personality so it can appeal to as many people as possible, for as long as possible.
And the end result?
A beige brand that could belong to anyone—and therefore stands out to no one.
Brands are living, breathing things. You’re going to evolve. Your offers will shift. Your audience might grow. Your positioning will change. And your brand should evolve right along with you.
The Real Deal:
You don’t need a brand that lasts forever.
You need a brand that’s aligned with where you’re at now and built to flex as you scale.
Let it grow. Let it shift. Let it reflect who you are—right now.
❌ MYTH #2: “Your logo is the most important part.”
Look, I love a beautifully crafted logo as much as anyone. It’s part of the vibe!
But the idea that your logo is the heart of your brand? That’s a hard no.
A logo is just one part of your visual identity. And your visual identity is just one piece of your entire brand ecosystem.
If your logo is amazing but your copy is confusing, your voice is inconsistent, and your offer positioning is unclear? You’ve still got a branding problem.
The Real Deal:
A strong brand is a system, not a symbol.
You need:
✔ A clear tone of voice
✔ Messaging that resonates
✔ Visuals that align with your audience
✔ A vibe that matches the value of your offer
✔ A consistent experience across all touchpoints
A logo can’t carry all that weight alone. It’s the face, not the full personality.
❌ MYTH #3: “Your brand should appeal to everyone.”
This one’s a crowd favourite—and the fastest way to end up sounding like elevator music.
Trying to appeal to “everyone” feels logical when you’re trying to grow. But in branding? Trying to reach everyone = reaching no one.
Why? Because people don’t connect with vague. They connect with specific.
When you try to make your brand palatable to the masses, you lose the punch, the clarity, the voice. You become generic. And generic doesn’t convert.
Here’s the spicy truth:
Your brand should repel as much as it attracts.
It’s supposed to say, “Hey, if this isn’t for you, cool—keep scrolling.” That’s how you build a loyal following. That’s how you attract dream clients who get it and are ready to work with you.
The Real Deal:
Bold brands have boundaries.
They speak to a specific person.
They know who they’re for—and who they’re not.
That’s not exclusion. That’s magnetic clarity.
Final Thoughts: Let’s Recap
If you want to grow your business, raise your rates, attract better clients, or just feel like your brand finally reflects the level you’re playing at—you’ve got to stop falling for these myths.
Here’s the truth:
✅ You don’t need a “timeless” brand—you need a true one
✅ Your logo matters, but it’s not the whole story
✅ Appealing to everyone is a trap—clarity is where the magic happens
So if you’re sitting here thinking, “Okay... this is me. I’ve been making these mistakes,” don’t sweat it. You’re not alone.
Most entrepreneurs start here. But once you know better? You can brand better.
And that’s where I come in.
If you're ready to build a bold, strategic, aligned-as-hell brand that reflects your vision and supports your growth...
📞 Book a free discovery call with me
🎨 Or explore my services right here
Let’s create a brand that doesn’t just look good—but actually works.
Burn the beige,
Loren ✨
